How to be a super-influencer: secrets from the Cosmopolitan Self Made Summit
What do me, Alice Liveing and Where's Mollie have in common? We all attended the Cosmopolitan Self Made Summit last Sunday! I popped up to London on the train in my super sassy slogan tee and striped suit (notebook at the ready!) to get all the top tips from some of the most influential and inspirational ladies out there!
First impressions of the summit were great - it was a gorgeous venue and the standard of the food and drinks on offer was amazing. There was a real buzz - and I could tell that I was in a hive filled with likeminded creatives, all ready to help empower each other! After a long train journey, I needed a little pick me up so I grabbed some free sweeties from Candy Kittens and had false lashes applied by Eylure. This post is filled with my key takeaways from the day, organised into three bitesized categories - 'how to grow your Instagram following', 'how to work with brands' and 'how to cope mentally'. I really hope you enjoy, and if you have any tips you'd like to add then please leave a comment!
Shop the outfit
How to grow your Instagram following:
- Change to a Business account - this gives you access to more features (particularly the swipe up function once you reach 10K!)
- Engage, engage, engage. This is KEY, but it doesn't necessarily mean that you have to like and comment on every picture you see - try to create more engaging content. Did you know that 1/5 of Instagram Stories result in a DM? No, neither did I!! Utilise the features on Instagram stories as ways for your followers to engage with you - e.g. do a poll!
- Be transparent and be you! Only create content and work with brands that represents your niche... Your followers follow you for a reason and you need to make sure that you keep your personal narrative running consistently through all of your posts. If you're working with a company that isn't "you" then your followers will notice.
How to work with brands:
- Attend as many networking opportunities as possible within your niche.
- Be prepare to do some unpaid work to 'prove yourself' when you're starting out.
- Engage with companies on social media.
- Make sure you compromise when discussing collaboration ideas. You know what's right for your account, and what your followers enjoy, so when a brand pitches you a collaboration idea don't accept it if it isn't right! Try to tell (or show!) them what's worked well for you in the past and find a middle ground between their brief and what you want to create!
How to cope mentally:
This industry can be so tough, here's what super influencers do to keep their mental health in check!
- Have a strong network of likeminded and supportive people that understand your journey.
- Be prepared for how hard the first year of any business venture will be.
- Take time to switch off - it's important to have balance.
- Keep things in perspective.
- Say 3 things you're grateful for every night - it's too easy to focus on the negatives!
Thank you so much to Cosmopolitan for running such an amazing event, and thank you Very.co.uk for inviting me to attend. Roll on next year!!